01Build a consistent business identity
Your company name, website, services and public contact information should agree across the sources customers use. We review your core pages and relevant business profiles to reduce ambiguity about who you are and what you do.
02Answer specific questions with useful detail
We develop content around customer questions that deserve a real answer: how the service works, what it includes, who it suits and what affects pricing. Clear explanations are useful to people and easier for search systems to interpret.
- Publish first-hand experience when you can substantiate it
- Keep important facts in readable page content
- Reference authoritative sources for technical claims
03Use structured data to describe visible facts
Organisation, service and breadcrumb data can help machines understand a page’s entities and relationships. Markup must match the visible content. We do not add invented review scores, hidden services or unsupported credentials.
04Measure visibility without inventing certainty
Where the scope includes AI visibility checks, the reporting identifies the platform, prompt, date and observed answer. A mention in one test does not imply a permanent recommendation. We use those observations alongside Search Console and actual enquiries.