ONE DIGI GLOBAL / SEARCH & BUSINESS
A practical guide to improving the accuracy, relevance and usability of your Google Business Profile and the website supporting it.
Use the real business identity and the correct profile setup for a customer-facing location or service-area business. The owner should retain control of the account and grant only the access needed for management.
Review the main category, relevant services, phone number, website and business hours. Update special hours when needed. Avoid adding keywords to the business name unless they are part of the real-world name.
Current photographs, useful service descriptions and a working website help people understand what you offer. A restaurant should make its menu easy to read; a clinic should make consultation information and the appointment route clear.
Invite real customers to share their experience without incentives for positive ratings. Review available profile performance and your own calls or enquiry records. Local positions vary with the searcher and cannot be promised as a fixed top-three result.
Written by One Digi Global. Further reading from Google Search Central:
SEO Starter Guide ↗Site migration guidance ↗YOUR NEXT CUSTOMER IS SEARCHING.