1. Check the exact page and property
Confirm the full URL, HTTPS version and correct Search Console property. A domain can be indexed while a particular page is not. Use URL Inspection to understand the status of an important URL.
2. Review crawling and indexing rules
Check robots directives, page-level noindex, authentication, canonical URLs, redirects and server responses. Important public pages should serve their real content and appropriate status codes.
3. Distinguish indexing from ranking
An indexed page may still appear far below the results you normally inspect. Review query and page impressions in Search Console, then assess whether the content answers that search and whether the page is internally linked.
4. Check your local business profile separately
Maps visibility depends on the profile and local search context. Confirm eligibility, ownership, business information and whether there are profile issues requiring action from the owner.
5. Improve the enquiry journey
Once customers can find the site, make sure the mobile page, phone links and form work. Discovery and conversion require separate checks; neither a generic score nor a single test search proves the complete journey.
Written by One Digi Global. Further reading from Google Search Central:
SEO Starter Guide ↗Site migration guidance ↗