01Interpret the checklist honestly
Confirmed items describe checks you have completed yourself. Unconfirmed items are your next things to investigate. A complete checklist does not mean a website has perfect SEO; crawling, indexability and relevance need deeper examination.
02Add real search data to the review
If your Search Console property is available, impressions and queries help show where your site already appears. Enquiry records show whether visitors contacted you. We use those sources to prioritise work rather than estimating revenue loss from a generic score.